Goal: To develop a logotype for the creative studio "Aurora Art Studio" that decided to rebrand. The Art studio specializes in creating abstract paintings for a stylish interior, conducting master classes in drawing and art therapy in the women’s realm.
The main task of the designer was to draw a unique sign that would convey the aesthetics of abstract painting and at the same time reflect the image of the Gorgon Medusa, which is an important symbol for the woman - founder of the brand.
The new visual image reflects strength, inspiration, femininity, openness, creativity. The smooth curves of the hair are reminiscent of acrylic stains in the paintings of the woman - founder of the brand. The chosen golden version of the logo emphasizes the premium brand.
